Rachel Jo Silver found an untapped market in the wedding industry. She started Love Stories TV to inspire brides through wedding videos.
By Karleigh M. Stone
Photos provided by Rachel Jo Silver
Weddings — many people can’t get enough of them. For some, it’s “the look.” The expression on the groom’s face at the first glimpse of his beautiful bride. For others, it’s the heartfelt sentiments recited in the couple’s vows. Then, there are those who come for the party — a gourmet meal, open bar and night of dancing.
Each one of these moments is special and worth capturing and remembering. A still photograph can portray a lot: the attire, decor and emotions of a second in time. A wedding video, however, can reveal a sense of magic photographs might not render.
Huntington Woods native Rachel Jo Silver, 34, founded Love Stories TV in 2016 to capitalize on an untapped market in the wedding industry — the public sharing of wedding videos.
Silver, now a Brooklyn, New York resident, got married in Charlevoix in 2013 and told her mom she didn’t want a video — a decision she’s come to regret.
“My family and friends planned a surprise flash mob for the wedding. Everyone knew the dance,” Silver says. “All of the guests practiced it before. I regret not having a video to capture it.”
Silver says wedding videos have changed for the better in the last 10 years.
“I started watching other people’s videos and saw how much they’ve changed,” she says. “I thought, ‘This is the best content I’ve ever seen. They’re like cinematic movie trailers.’ ”
Channeling her social media and content marketing skills from previous jobs at an online video startup and Birchbox, a beauty subscription service, she created Love Stories TV. The website now has thousands of videos from more than 60 countries, featuring all cultures, religions and gender orientations.
Silver says newly engaged brides can use her site for inspiration. When a couple or videographer submits a video, they must include vendor information such as venue, decor, florist, bakery and dress, so there’s information for brides planning their big day.
“You can search and filter by anything you could ever think of,” Silver says. She gives examples of “Barn weddings in Michigan,” “Gay weddings in Charlevoix” and “Jewish weddings in Detroit.”
“Inclusion is really important to us,” she says.
Recently engaged Grosse Ile resident Shannon Dusute, 25, plans on using Love Stories TV to plan her wedding.
“I can get lost watching the videos on this website,” Dusute says. “Forget Pinterest. I appreciate that the videos provide the couples ‘love story,’ but also all of the services they used for the big day. I wasn’t previously thinking of getting a cinematographer for our wedding, but after seeing these beautifully put together videos, I am now seeking one!”
If newlywed Taylor Walls-Haring could rewind time, she also would seek a videographer.
“ ‘I wish we could relive our wedding day over and over again.’ Those were the words my husband spoke to me the morning after our wedding, and that’s the moment I instantly regretted not having a videographer,” says Walls-Haring, 23, of Monroe.
William Leung, owner of Michigan-based wedding film company Heart + Soul, believes each wedding is a story that must be captured on film.
“We, as storytellers, have a responsibility to shape the memories of the most intimate day of these people’s lives. Love Stories TV understands this, too, and has provided a platform for wedding storytellers to share,” Leung says, adding that the site posted one of his films last summer. “It now has over 150,000 views — introducing us to an audience far beyond our imagination.”
In addition to videos, the site features a “Love story of the day.” Silver also hosts #LoveStoriesTVandChill episodes where she provides live commentary on the videos.
“People get so focused on their checklist when they plan that they forget it’s going to be the most fun, joyful day,” Silver says. “But when you watch these videos, joy, gratitude and love come out of them, and it helps brides remember how happy and excited they are.”
Show your love story and submit a professionally edited wedding video at lovestoriestv.us.
Click here to watch Rachel’s five favorite wedding videos.