West Bloomfield-based Ariel Taub is the only designer in Michigan who creates one-of-a-kind veils by hand using Swarovski crystals.
By Ashley Zlatopolsky
Photography by Brett Mountain
Every bridal veil she creates is handmade with Swarovski crystals from Austria.
“In the bridal industry, the veil has always been the bride’s afterthought,” says designer Ariel Taub, 31, of Ann Arbor, who crafts one-of-a-kind bridal veils and accessories out of her studio in West Bloomfield. “Not important and a bit boring.”
Taub dares brides to be different, though. “Your wedding day should represent who you are as a person without being trapped in a cookie-cutter design,” she explains. “I wanted to create products that allow brides to make a statement through their accessories, to step outside of the norm.”
With a lifelong love for the beauty of Swarovski crystals, Taub, who studied art history at the University of Michigan and fashion design at Parsons New School of Design in New York, found a way to integrate them into her art. Launching her company — Ariel Jennifer Taub — in 2013, the designer offers Swarovski-fused garters, belts, jewelry, hair pieces, clutches and veils that are distributed through bridal outlets across the country.
Each veil ranges in price from $90 to $6,000 and is carefully fashioned with as many as 15,000 crystals, like the Bellissima veil in her couture collection. They’re produced locally with products mainly sourced from the United States, but the lace is always genuine French alencon or chantilly. Hair pieces, like combs, are fabric-based and lightweight as to not get too heavy for brides on their wedding day.
“I have the veils and accessories for the bride who wants to keep it safe,” Taub says. She offers a classic collection with a twist for those who prefer a slight spin on a traditional wedding look. But she also offers more elaborate designs for brides ready to up the ante on their style. “My client is usually someone who is a little bit classic, yet a little bit glitzy,” she says.
Basic veils can be crafted in an hour or less, whereas intricate veils can take months to produce. Ten years ago, when Taub created a veil with Swarovski crystals for her sister Melissa’s wedding, an idea was born. “I fell in love with doing it,” she recalls. “Being a part of someone’s special day felt great — it was one of those things that came naturally.”
By fusing theater with high fashion, two longtime interests, and a style influenced by bridal designers Monique Lhuillier and Romona Keveza, and the classic Valentino, Taub has developed collections that are outside-the-box, yet accessible. “Over the years of working with different clients, I wanted to create products that every bride, no matter what their budget was, could afford,” she notes.
Now offering more than 90 veil designs, with more than 6,000 brides dressed in her creations, Taub has built her brand into a bridal staple — she’s a regular participant of Bridal Fashion Week and has been featured in top bridal guides and magazines. “The thing that’s gotten a lot of recognition lately has been my clutches,” she says, describing the accessory that launched last year. They are hard-shell and even come in black for evening wear. “You can choose the fabric base and crystal color.”
The Swarovski crystals make her products unique, but there’s a hidden element to Taub’s style — each piece has either a blue crystal or blue lining weaved into its design, her signature mark.
“I do this because in bridal tradition, every bride should have something new, something old, something borrowed and something blue,” she explains. “It’s my way of saying thank you.”
Read more about Arial Taub in SEEN’s 20 questions interview.